One of Bobaka’s founders told about the best ways to submit products to the App Store, explained how to organise pre-release testing, showed which tools to use for proper task assignment and touched upon plenty of other subjects concerning publishing and development of mobile projects. Over the course of 4 academic hours he also discussed the issues of selecting the correct payment model, the task of picking the right price for an app, choosing the right time for a release and successfully communicating with App Store representatives. He used Green Riding Hood as an example to illustrate the importance of quality localization and its influence on the app’s chances to get promotion inside App Store.